Due to the rainy conditions tonight we will be pushing back our projection night until Tuesday, October 4th! We are looking forward to projecting and hope see many people attending!
Spent some time going over the response cards for our projection audience. Toni and I made awesome stickers that evoke curiosity, reading “For?” in replace of Ford on the company emblem.
The stickers allow the audience to place the stickers on places and things that should go in place of the abandon Ford Dealership. When the stickers are seen by people who don’t know about the projection project, it will spread awareness and serve the purpose to attract attention to abandon spaces.
The Ford Motor Company dealership is the new and final location for the projection project. We toured the exterior of the building today and discovered overgrown weeds leading up to the massive building. The surface area of the building will be a great canvas to start designing on.
After our group meeting, we have decided to protray the changing logo and taglines that occupied the ever-changing Ford brand. Using interchanging graphics and decade specific photographs, a visually interesting projected timeline will lead the overall concept.